About Us
Playa LimOn is your go-to destination for chic, Colombian-made swimwear.
We work directly with Colombia’s top designer brands to bring you exclusive beachwear styles you won’t find anywhere else in the UK.
Founded in London in 2023, we have made it our mission to share the beauty of Colombian bikinis and swimsuits with you, while also showcasing our country’s amazing craftsmanship.
Our passion lies in women-founded businesses, and we pride ourselves on stocking brands that employ female Colombian artisans to carefully handcraft their beachwear. Our brands have built a relationship with these talented women over decades, and the bond they share is truly special. So, we want to share it with you.
Every brand we stock is considerate of the environment and is eco-conscious in their own way. Some plant a tree in Colombian forests for every piece of their swimwear sold, while others remove unwanted plastic bottles from the Caribbean Sea and turn them into beautiful bikinis. We love the many innovative ways the brands we work with are making a difference and will continue to only partner with swimwear designers that align with our positive-change ethos.
Above all else, we believe swimwear should look good and feel good. We pride ourselves on selecting confidence-boosting fits that make you fall in love with your body. So, wear your Playa Limón outfit and step into the sun. ¡Vamos!
Our Founder
Hola, I’m Sonia
I grew up in Colombia where it’s tropical and you can visit the beach all year-round. Everyone knows the importance of good swimwear (it’s not uncommon for a Colombian to pack a variety of bikinis for a five-day trip… we’re pretty much bikini experts!).
Even though I spent a lot of time at the beach, I often felt self-conscious buying swimwear, until one day my friend took me shopping. She taught me to embrace my body, and I realised I didn’t have to look perfect in a bikini, I just had to feel good.
Since moving to London many years ago, I’ve wanted to share the same confidence she gave to me with British women, whilst also showcasing the gorgeous swimwear designers I miss the most from my country and so in 2023 I launched Playa Limón.
I now work directly with all of the designers we stock, to help them adjust their designs for the UK market and curate an edit of swimwear you’ll look and feel amazing in.
In the future I hope to expand Playa Limón to include beach accessories and many more Colombian fashion brands. But for now, as a new business we are carrying stock in considered numbers to be more earth-conscious and reduce our impact on the planet.
I’m so glad you found Playa Limón and I can’t wait to see you wearing our beautiful pieces.